QUITE LOVABLE

Quite Lovable is a handmade jewelry line, and the core products are animal-shaped necklaces, made of wood and hand-painted individually. I tried to design an identity system that can convey not only their products, but also a sense of warmth that comes with the handmade craftsmanship.
The animal silhouette on the logo represents the pendant design, and it is variable according to each usage as you can see in the business card and the postcards.